As the creative force behind the “Boss Girls Guide to Everything” edutainment vertical, I orchestrated an engaging integrated marketing micro-series in partnership with Zillow. Serving as writer, producer, director, and casting director, I tailored this edition to showcase Zillow’s extensive offerings, blending educational content with compelling storytelling to enhance the audience’s understanding of real estate and home buying.

This project highlighted Zillow’s tools and services through a narrative that resonated with ambitious, forward-thinking women, emphasizing how these resources can empower them in making informed real estate decisions. By casting strong, relatable female leads and creating content that was both informative and visually appealing, the campaign successfully connected Zillow’s brand with a proactive, savvy demographic. This strategic content not only educated viewers but also drove engagement and positive brand association for Zillow.