Do What You Love for Sherwin Williams

For an inspiring collaboration between Sherwin Williams, Disney/Freeform’s “The Bold Type,” and the Los Angeles community, I took on multiple roles—creator, writer, producer, director, and casting director—to bring an impactful integrated marketing campaign to life. This project centered on the talents of LA-based street artist Ruben Rojas, whom we commissioned to create a mural that embodies the spirit of inspiration and empowerment.

The campaign resulted in the creation of the “Do What You Love” mural, a vibrant and motivational artwork that adorns the streets of Los Angeles. Since its unveiling, the mural has become a beloved community landmark, offering daily inspiration to all who pass by. This campaign not only highlighted the aesthetic and enduring quality of Sherwin Williams paints but also celebrated the themes of creativity and personal expression central to “The Bold Type.” My comprehensive leadership in crafting this campaign ensured that it resonated deeply within the community, marking a lasting contribution to the cultural landscape of the city.