Pandora’s Lion King Collection

For this multifaceted mixed media campaign for the launch of Pandora’s Lion King Jewelry collection, I produced and directed a campaign in conjunction with the release of the new Lion King film. This campaign featured a glamorous red carpet piece for Disney Style, capturing the excitement and elegance of the event, alongside beautifully crafted still product photos that highlighted the exquisite details of Pandora’s jewelry.

Social media influencer Jenn Im, alongside stars of the film, played a pivotal role in the campaign, bringing a vibrant and contemporary appeal that resonated with both Disney and Pandora audiences. Through strategic media placements and creative direction, this campaign not only showcased the jewelry but also linked the timeless allure of “The Lion King” with Pandora’s elegant designs, significantly boosting the collection’s visibility and appeal on multiple platforms.