Hershey’s & 31 Nights of Halloween

Reese’s Peanut Butter Cups & Kit Kat Bars

I spearheaded a creative commercial integration for Hershey’s, featuring Reese’s Peanut Butter Cups and Kit Kat bars, as part of Freeform’s “31 Nights of Halloween.” Drawing on my expertise in reality TV-inspired formats, this project was modeled after the competitive and festive spirit of “Halloween Wars.” As the writer, producer, and director, I crafted this influencer-driven campaign to not only showcase the products but also engage the audience with a unique DIY angle.

The commercial guided viewers through fun ways to “spookify” their Halloween gatherings, blending product integration with practical, festive tips. This blend of entertainment and utility provided a unique viewing experience for short for content, enhancing the festive atmosphere of Halloween while promoting Hershey’s products in a context that was both engaging and memorable. This project underscores my ability to merge creative content with strategic marketing, creating a compelling narrative that resonates with its audience.