Weight Watchers Personal Points Social Campaign

Drawing on my screenwriting background, I crafted an emotionally resonant social media campaign for Weight Watchers, centered on their innovative Personal Points program. The campaign featured broad wide-ranging testimonials from existing members, which I reformulated to transform them into compelling narratives. These stories vividly showcased the program’s personalized approach and its profound impact on individual health and wellness journeys. Each testimonial was meticulously woven with key benefits of the program, turning personal experiences into motivational and relatable narratives that resonated deeply with the audience.

To visually underscore these emotional testimonials, I designed custom animated web banners and tailored graphic overlays for each social media video. These creative elements combined to enhance the campaign’s visual impact and engagement across both social and the web. The campaign effectively conveyed the message of personalization and effectiveness, hallmark traits of the Weight Watchers brand, demonstrating the power of storytelling in transforming personal testimonials into impactful brand narratives.