Netflix’s Love Birds & Talk Soup

In a creative collaboration between Netflix and E! Entertainment, I produced a unique marketing campaign for the Netflix movie “Love Birds,” starring Kumail Nanjiani and Issa Rae. Leveraging the popular E! series “Talk Soup,” we crafted a mock episode that seamlessly integrated the themes and humor of “Love Birds,” bringing the film’s characters into the witty and satirical world of celebrity commentary.

This bespoke episode served as a promotional tool that not only entertained audiences but also cleverly highlighted the chemistry and comedic timing of the film’s leads. By merging the distinct entertainment styles of Netflix and E!, the campaign provided a fresh and engaging way to promote the movie, encouraging both E!’s and Netflix’s audiences to explore the film. The integration was a hit, enhancing brand synergy and drawing significant viewer interest to “Love Birds” ahead of its release.