Disney+ “Saturdays” Key Art

As the producer of a comprehensive Key Start campaign for the Disney+ series Saturdays, I orchestrated a dynamic visual strategy that encapsulated the essence and excitement of the series. This campaign involved the creation of a series of compelling key art pieces that were utilized across various marketing channels, from digital platforms to print media, enhancing the series’ visibility and appeal prior to and during its release.

The campaign was marked by a meticulous planning process where I coordinated with graphic designers, photographers, and marketing professionals to ensure that each piece of key art uniquely represented the series’ themes and characters. The resulting visuals effectively conveyed the storyline and atmosphere of the series, captivating existing fans and attracting new viewers. Through this campaign, we were able to elevate the series’ profile on Disney+ and generate anticipation and engagement among a global audience.